The Afterthoughts: Episode 2 — Using ChatGPT as a Coach + Building Lead Gen Automations

🎬 Quick Recap

In Episode 2, I shared how I’ve been using ChatGPT as a personal coach to help me brainstorm, plan, and execute more effectively. Whether I’m mapping out strategy, pressure-testing ideas, or just organizing and clarifying my thoughts, it’s become an essential part of how I live and work — like having a second brain on call 24/7.

I also demoed one of my favorite lead generation automations built in Make.com. It’s a simple but powerful flow that takes a form submission, qualifies and classifies the lead, and sends a personalized follow-up — all automatically. These kinds of systems are how I help small businesses grow quickly and easily without adding overhead.

🧘 Using ChatGPT Like a Coach or Therapist

I spoke about using ChatGPT less like a search engine and more like a sounding board — and how that's given me clarity for my personal life and business.

It’s not about getting the “right” answer. It’s about pulling better thinking out of yourself. When I’m stuck, I’ll ask it things like, “Help me unpack what’s making this decision feel hard.” Nine times out of ten, I gain new insights from the conversation.

And when I’m in a bit of a rut or overthinking something, prompting it to act like a therapist has helped me reset and refocus. No fluff. No over-analysis. Just insight without judgement. No appointment necessary.

⚙️ Why Every Business Should Be Automating

If your business relies on repeated tasks — collecting leads, responding to inquiries, moving info between platforms — automation isn’t just a nice-to-have, it’s a growth lever.

Whether you’re a solo founder, managing a small team, or a larger business looking to scale, automations give you back time and reduce the risk of things slipping through the cracks. They create consistency in your systems, speed up your response times, and free you to focus on the high-value work only you can do.

Most importantly: they make your business feel easier to run. And when things feel easier, it’s way more fun — and way more sustainable — to grow.

🧠 What I Missed

Bonus Thought 1: AI isn’t just a tool — it’s a mirror

When I use ChatGPT as a coach, I’m not just looking for answers — I’m clarifying my own thinking. Framing a question well often unlocks the insight on its own. Treating AI like a conversation partner rather than a task-doer is a total unlock.

Bonus Thought 2: Keep your systems simple

The automation I built wasn’t particularly complex— it was simple and functional. And that’s the point. A lot of small businesses don’t need complex funnels or tools. They need one or two things that work reliably. If one automation saves you 5 hours a week, that’s 260 hours a year.

🛠️ Bonus Tips & Tools

Make.com – The no-code automation tool I used for the demo. Drag, drop, and automate anything.

Zapier – One of the most popular automation platforms. Great for beginners and teams looking for tons of app integrations.

n8n – A more technical, open-source alternative for custom automations with powerful control. Great for dev-friendly builds.

ChatGPT – Still the best starting point for thinking, writing, planning, and strategizing.

Clearbit – Great for enriching lead data automatically (optional, but helpful for outbound).

Beginner Tip: Try asking ChatGPT to “act as a therapist or coach” and describe your challenge. You’ll be surprised how helpful it can be.

Need help setting up your first automation? Book a free consult

🗣️ You're Up

Have you ever used ChatGPT as a coach or second brain in your personal life or business?

Drop your experience in the comments on social media, send us a DM or an email (contact@autologyai.com) — we’d love to hear how you’re using AI in your day-to-day life and work.

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📚 Read Episode 1 Afterthoughts

📺 Watch the Episode

Missed Episode 2? Watch it here before diving in!